![]() ![]() They gave Limbaugh a three-hour morning show, along with free rein to be as outrageous as he wished. In 1984, he was hired by KFBK, a San Diego station that was in dire financial trouble and whose owners were willing to gamble on something new. Limbaugh's career began to turn around the following year, however. It was in this job that he first began to manifest what would become his characteristic style, though apparently neither his audience nor his employers found Limbaugh's approach appealing, since he was fired after ten months. Limbaugh returned to radio in 1983, when a Kansas City station hired him as a talk show host and commentator. He then held a number of jobs at small radio stations around the country, followed by five years as a public relations assistant for the Kansas City Royals baseball team. Admitted to Southeast Missouri State College, he dropped out after his freshman year. Rush Hudson Limbaugh III was born in Cape Girardeau, Missouri, where he developed an interest in radio at a young age, working as a deejay at a local station while still in high school. But the most popular genre of talk radio involved political commentary, and the czar of this milieu was undeniably Rush Limbaugh. Some of these programs were devoted to sports (The Fabulous Sports Babe), while others practiced a mixture of crude sexual titillation and outrageous social commentary (Howard Stern, Don Imus). A new era of talk radio-when programs devoted to commentary (as opposed to the traditional mixture of music and news) dominated radio programming-was ushered in through satellite technology, which allowed an AM radio program to be broadcast live across the United States (or even the world), enabling listeners nationwide to call in to a show and participate on the air. The airwaves, making him one of the most controversial and talked-about public figures of the decade. The undeniable king of conservative talk radio during the 1990s, Rush Limbaugh spread his vituperative conservative agenda across ![]()
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